Last updated 1st October 2022


This Privacy Policy is issued on behalf of Annie Mals ltd. We are the data controller of any personal information we collect about you/your child and we are responsible for the website, all our associated brands’ websites or apps and any other websites or apps owned and operated by Annie Mals from time to time (together the “Websites”).


We take your/your child’s privacy seriously and are committed to protecting personal data.  This Privacy Policy sets out how we process your (and, where relevant your child’s) personal data when accessing our Websites, signing up to newsletters, purchasing products, taking part in competitions or otherwise engaging with us.




•What information can we collect?

•How is your/your child’s personal information collected?

•How and why do we use and share your/your child’s personal information?

•For how long do we keep your/your child’s personal information?


•International data transfers

•Your/your child’s rights

•Contact details


We will update this Privacy Policy at any time to reflect changes to our business or changes in the law.  Where these changes are significant we may decide it is appropriate to let users of our Websites know. However, it is overall your responsibility to check this Privacy Policy before each use of our Websites – for ease of reference the top of this Privacy Policy indicates the date on which it was last updated.