Founder and Creator

Emily Samuels, founder and creator of Annie Mals, is an award-winning charity fundraiser and mum of two. She has turned life-changing problems of severe epilepsy and partial sight with a remarkable call to action by raising millions of pounds for charities. Believing storytelling can create an opportunity for children to learn while escaping into a magical world. Emily hopes Annie Mals inspires children to turn adversity into positive change.

Enhanced learning

Freddie the Jellyfish

On a family boat trip Annie meets Freddie the Jellyfish. He tells her about Walter the Whiting who is tangled up in a nappy and how plastic pollution is harming the oceans. Annie is determined to help. With her friends, Annie embarks on a mission to clean Happy Hill's beach and help the sea creatures.

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With Annie’s incredible ability to talk to animals, Annie is always finding ways to help others.

Problems that Annie identifies align to what our experts have recognised as common environmental, societal and self-care topics that children find challenging in today’s world.

Annie Mals stories are ideal to introduce
environmental and societal topics
in a considered way that help children
to understand our world today.

Annie Mals has been created to empower
our next generation to be superheroes.

Learning to care about themselves,
each other and the world around them.

We believe through the magic of storytelling we
can inspire inquisitive minds and
turn adversity into positive change.

 

With Annie’s incredible ability to talk to animals, Annie is always finding ways to help others.

Problems that Annie identifies align to what our experts have recognised as common environmental, societal and self-care topics that children find challenging in today’s world.

all

Annie Mals stories are ideal to introduce
environmental and societal topics
in a considered way that help children
to understand our world today.

all

Annie Mals has been created to empower
our next generation to be superheroes.

Learning to care about themselves,
each other and the world around them.

We believe through the magic of storytelling we
can inspire inquisitive minds and
turn adversity into positive change.

 

all

Pembroke Investment

Pembroke VCT, the venture capital […]

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Educational Days

Learning begins with reading and continues through activities that encourage creativity, discussion and most importantly fun. Some of the Annie Mals team recently spent a day at a primary school in Leeds reading our new book Freddie the Jellyfish then introducing multiple activities to extend the pupils' learning. Take a look at our short film and get in touch to find out more about school visits.

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